James 'Butch' Murphy - Vera Cruz Communications

The man who walked across America in prayer!

Being a Disciple...

This ministry depends on the generosity of God's people. If you can help with your financial support, you will help enable Vera Cruz Communications to reach many more with the message!

Please send your tax deductable contributions to:

Christain Life Missions
c/o James Murphy
717 St. Joseph Drive PMB 305
St. Joseph Michigan 49085-2428

March 18, 2005

To Whom It May Concern,

AFO is a growing Internet company created to serve and help protect families from the dark side of the Internet. As we continue to grow, it is extremely important that each employee to understand and embrace the mission of our company.

Jim “Butch” Murphy was retained to help conduct a crucial meeting with management that would help re-focus on the mission and help AFO move forward in new and better ways.

His skill sets brought many important ingredients to the culture and operational policy that was formed during these strategic meetings. Through his carefully guided processes we were able to,

· Re-focus on our mission and purpose.
· Renew our passion for our mission.
· Deepen our understanding of our impact on our customers.
· Provide new and creative tools for reaching subscribers.
· Re-assess current policy and operational frameworks.
· Develop new and more targeted marketing programs.
· Re-assert the critical input of all employees.
· Build a team and partnering culture to accomplish our mission.

The lessons learned and implemented as a result of Jim’s skills and energy has made us a better, more successful and more profitable organization.

Sincerely,

Stephen J. Ensley – Executive Director
American Family Online (AFO.net)